HI.
In a nutshell..
I help brands be cool on social, find their angle to sell their product in a
social-first direction; honoring the kind of content an internet-first audience
would love to see. However! I do work beyond social, with solid experience
in video campaigns and 360. I combine conceptual thinking and
my special card: top notch proposals for a great look and feel.
BRANDS I WORKED WITH…
Barilla, Birkenstock, got2b, Schwarzkopf, Babor, NatureBox, Persil, Perwoll, Syoss,
Henkel Masterbrand, PrimeVideo NL, Samsung NL, Bref, Aussie, KLM, Olay,
Hope & Homes for Children RO, as some of the selected clients.
INDUSTRIES I WORKED WITH
LOTS ❤️ of ❤️ hair ❤️ and beauty ❤️, food and beverages, banking, NGO work, footwear, skincare, construction, electronics, employment branding, sports,
detergents, household cleaning products, movie promotion. But hey, I refuse to believe creatives should only be hired for same industries all the time.
Trust creatives, they are creative for a reason!
CONTENT WITH TALENT..
Have contributed with my expertise in content with talent like Nadine Breaty, Swantje Paulina,
Radu Dragusin, DONNIE, Alli Neumann, Lilly Krug. Either for creating the right production briefing, for art direction, editing supervision or concepting on promotional assets.
I CARE ABOUT…
1) A good work environment. Those prizes and steps on the ladder? They matter, but nothing matters more than a memorable an enjoyable workplace.
Real creativity seeks that right soil to grow from, we’re not in Hunger Games!
2) Honoring the audience. I am not doing work solely so that my CD gets it and taps like on it. Sure I love to impress my higher ups but first and foremost I am doing assets for the target audience, the one that is on the brief.
3) Using taste with a strategic mindset. Something can be beautiful and not be the right direction, something can be the right direction but not have the right look and feel.
My brain is wired to find the sweet spot.
Things i am recently proud of…
Started to conduct my own workshops, shinning light on ways of concepting for social from general mechanism to diving deeper into the world of Tiktok.
Preparing to add an additional skillset, which is directing. I am particularly interested in creating music videos, so reach out if you have an interesting lead!