Throughout a content strategy we were preparing for SYOSS, I noticed how a great approach for moving the brand even closer to the consumer's home would be in creating a SYOSS Black Bathroom universe; since the brand operates in a premium black colored world as a signature.
The idea was pitched, loved and implemented onwards in the upcoming paid social assets featuring both SYOSS Keratin line and Syoss Curls line.For the Keratin line assets I have been creating the storyboards and production briefing for the shoot and was in the lead during production and post production.
