Speak Up is an upcoming movie set to be released in 2027, with co-leads being Martin Freeman and Lilly Krug. In order to promote it while still in pre-production, I was asked to create the visual identity for their Instagram channel, while also providing social-first guidance, content ideation, and talent production briefings, all matching the genre of the movie: a psychological thriller with social urgency.
For their Instagram channel, I have created a visual system of two great fonts, a thriller color palette, and a visual bank direction with teasing imagery inspired by the movie script.
Other day to day activities were to supervise and mentor the junior content producer, while inspiring overall the team with social-first thinking - so that when the gig was finishing I was leaving behind a big set of social-first best practices. As a nice bonus, I also held a TikTok workshop on communities, cores and toks. 😊