Concepting.
From big ideas to 360 full on approach, digital assets concepting or any-kind-of storytelling or scripting.
Come to me to think for any sort of creative concepts, really.
Art direction.
I’m defining the look and feel,
the visual tone, or how Shakespeare does not call it - the creative ‘juju’.
Art directing the creative departments for best results, from design teams, on set or post production art direction.
Creative consultation.
Providing creative consultation for both online and offline.
Staying up to date, spotting where culture & consumer behavior is heading, while finding best solutions for a brand to stand out in its current era.
Influencer Briefing.
Creating briefs & supporting creators, from co-ideating the content to providing feedback.
This includes creating visual guidelines, mood boards and giving specific references to ensure the vision is fully aligned, while also maintaining the personal imprint and authenticity of the creator.
My own creative focus points are..
-
Cultural relevancy
Before being a creator, advertiser, or professional, I’m a human being and a consumer too. That’s why I always try to make sure my work serves the community in some way, whether directly or subtly. That includes thinking natively for each platform, promoting social inclusion, representation, addressing relevant topics.
-
Creative substance
It truly doesn’t matter what kind of deliverable or brief I’m working with,
I always aim to bring something beautiful to life, while ensuring the client’s needs and vision of success are fully incorporated. Whether it’s extremely simple, neat and polished, or artistically complex, the creative essence can take many forms.
But for me, it’s essential. -
Next leaps
Helping brands with innovative approaches to advertising that go beyond today’s standards: completely novel ideas, adventurous, original, outside-the-box creative work. And if we’re not aiming for bold change or unconventional thinking, then how can we push the brand forward, even by just a few steps?