Pre-launch Feed for
Birkenstock Care Essentials

The new sub brand of Birkenstock is here. But it’s for foot, body and hand care.
(..And they didn’t have an official Instagram account, yet.)

My brief: Curate the first feed posts to set the brand’s tone and presence, develop cutdown storyboards for the hero launch video, and co-create a visually engaging playbook with strategy to guide key actions across pre-launch and launch social content.

All materials were already provided,
this is a curation & creative consultation brief.