Pre-launch Feed for
Birkenstock Care Essentials

The new sub brand of Birkenstock is here.
But it’s for foot, body and hand care.

My brief: Curate the very first feed posts of the new social account (aka establish it’s energy and presence), create cutdowns for the hero launch video and collaborate with the strategy department on a beautiful playbook to land the first-things-first action points on their new social posts.