ROOTS -
Mini social series

To celebrate the collaboration between hairstylist Kiyoko Odo and Syoss, we created ROOTS - a social mini-series of five episodes that explores the story behind our new global ambassador. From her early beginnings and personal journey to the creative partnership with Syoss and their shared vision for the future, ROOTS offers an intimate look into who is Kiyoko and where this collaboration
is headed.

My role: Defined the narrative structure and visual direction for each episode, blending Kiyoko’s style with Syoss’s identity, and led creative direction through post-production.