ROOTS - Mini social series

In order to promote the very first year of collaboration between hair stylist Kiyoko Odo and the brand Syoss, we created ROOTS, a social series of 5 mini episodes that untangle who our new global ambassador is. We start from the story which reflects her upbringing, upon to the collaboration with Syoss.

I shaped the structure and vision of each episode, defined the look and feel, blending Kiyoko’s personal style with Syoss’s visual identity—and led the creative direction through post-production.