got2b Always on pilot, for both TikTok
and Instagram

The Ask: Develop a 3-month Always On content calendar for got2b, with fresh, trend-driven concepts across their full product portfolio.

I took the opportunity to pitch platform-native formats that truly spoke the language of the moment - which was especially rewarding, as got2b is a Gen Z loved brand. My goal was to honor that energy in the most authentic way possible.

My role: Developed format concepts, adapted them into distinct post sets, and provided art direction while guiding the design team throughout the 3-month campaign.