Syoss Keratin -
Global Assets
To launch the new Syoss Keratin line, we created short, punchy assets that highlight product benefits and answer all the key “how-to” questions in a clear, engaging way.
But that’s not all, I pitched to Syoss a beautiful chic black bathroom set, in order to feel the brand through a social lens, and bring it closer to the consumer’s home.
My role started from concepting to leading the shoot and art directing the post production process.







