Syoss Keratin -
Global Assets

To launch the new Syoss Keratin line, we created short, punchy assets that highlight product benefits and clearly answer key “how-to” questions in an engaging way.

Beyond that, I pitched a chic black bathroom set concept to Syoss to bring the brand closer to consumers by visualizing it through a social lens - making the experience feel more personal and stylish.

My role included concept development, leading the shoot, pitching the concept of the Black Bathroom and art directing post-production.