A world without Henkel

Henkel wanted to launch a campaign to attract new talent across all departments in Germany and Switzerland. Using their brand slogan, “Dare to Make an Impact,” and highlighting their legacy of innovation across multiple industries, we created a video campaign exploring what life would be like if
Henkel employees didn’t dare to make an impact.

My role: Big idea concepting and being a creative lead for the project,
from pre-production to final delivery.
Art directing the project with dashes of surrealism and comedy.