Campaign launch for the 2.0 Glued 4 Brows and Edges,
this time waterproof.

We created a bold campaign to spotlight the clear USP of got2b Glued: it’s waterproof and sweat-proof, and we put that claim to the test.

I art directed the campaign’s look and feel, and co-created the storyline for
the hero film and a suite of dynamic assets across different touchpoints.
I briefed and creatively supported micro-influencers to take on their own got2b challenge, in a real, social-first proof campaign.