Campaign launch for the 2.0 Glued 4 Brows and Edges,
this time waterproof.

We created a campaign to spotlight the key USP of got2b Glued: its waterproof and sweat-proof formula, putting this claim to the test.

My role: Co-art-directed the campaign’s look and feel and co-created the storyline for the hero film, along with a suite of dynamic assets across multiple touch points. Additionally, I briefed and creatively supported micro-influencers to take on their own got2b challenge, driving a real, social-first proof campaign.