got2b Always on pilot,
for both TikTok
and Instagram

The ask: Help got2b for 3 months with social expertise, creating interesting concepts around all the big portfolio of got2b products. And of course, stay trendy, stay cool, stay relevant.

One of my favorite parts of this project was getting hands-on with platform-native concepts that really spoke the language of the moment across social.

My role included creating format concepts, adapting them into distinct post sets, and art directing and guiding the design team throughout the full 3-month process.