Introducing the collaboration between Schwarzkopf and Nadine Breaty.
German influencer Nadine Breaty is the new global ambassador for SK, promoting the Taft x Gliss hair care line.
For this occasion, we developed a creative content plan that brings together Nadine’s energy and Schwarzkopf’s identity, designed to roll out across both platforms. At same time, we honored her rare genetic mutation which affects her skin and hair pigmentation.
My creative part ⭐💡: Developing a variety of formats. Supported Nadine with creative direction for her crossing platform assets, from supervising the content calendar from a creative standpoint to briefing. Led art direction in post-production for all the branded assets.
