got2b’s always on,
for TikTok & Instagram

The ask was to help develop a 3-month Always On content calendar for got2b, relevant concepts across their full product portfolio.

I took the opportunity to pitch platform-native formats that spoke best the language of the moment - which was especially rewarding, as got2b is a gen Z loved brand. My goal was to honor that energy in the most authentic way possible while creating highly digestible content.