got2b’s always on,
for TikTok & Instagram

The ask was to help develop a 3-month Always On content calendar for got2b, relevant concepts across their full product portfolio.

I took the opportunity to pitch platform-native formats that spoke best the language of the moment - which was especially rewarding, as got2b is a gen Z loved brand. My goal was to honor that energy in the most authentic way possible while creating highly digestible content.

Below you can see the views from my own ideated formats and more posts examples.