Pre-launching Birkenstock Care Essentials into the world
After succeeding with my team in winning a global pitch for Birkenstock, the brand came to us with a new brief: help them launch online their new sub-brand, Birkenstock Care Essentials. Brand for skincare. Yup! The ask: to create an extensive omni-channel playbook. This was a curation & creative consultation brief based on materials that were already provided by the brand.
My contributions 🫧🩵: Consulted on what the first 12 IG feed posts for the new brand should feel like, strategized as a harmonious crescendo of reveals and hints for the audience. Concepted on cutdown videos of the original hero video.