Global tutorials for the Syoss Keratin line. (in a chic black bathroom)

To launch the new Syoss Keratin line, we created short, punchy assets that highlight product benefits and clearly answer key “how-to” questions in an engaging way.

But to bring Syoss closer to the consumer’s home, we created a black bathroom (in line with the visual tone of syoss - black coloured universe & premium). This way we also made branded assets be seen through social lens, even better when the assets were seen through TikTok ads.