Global tutorials for the Syoss Keratin line. (in a chic black bathroom)
To launch the new Syoss Keratin line, we created short, punchy assets that highlight product benefits and clearly answer key “how-to” questions in an engaging way.
But to bring Syoss closer to the consumer’s home, we created a black bathroom (in line with the visual tone of syoss - black coloured universe & premium). This way we also made branded assets be seen through social lens, even better when the assets were seen through TikTok ads.
My role🔮: Concept development and art direction for the formats. Creative lead during production and post production. Black bathroom concept ideation and strategic implementation - a self initiated idea that was pitched and implemented.
PSSST. ❤️ The Black Bathroom concept went so well that Syoss implemented it in other global tutorials as well. Here’s an example from Syoss Curls Line, where the same art directional layer was requested.