Showing to future talents a world without their impact.

Henkel wanted to launch a campaign to attract new talent across all departments in Germany and Switzerland. We came up with the observation: whether you see it or not, Henkel products are everywhere in our lives. From detergents, haircare products to even the glue that sticked pieces in your phone. It all resulted in a video campaign demonstrating a world with Henkel and a world without Henkel - clearly showing how your talent is meaningful for the world.